Effective conservation requires an understanding of relationships between people and their environments. These include social drivers of land use and livelihood changes, social processes that lead to engagement, and social impacts of conservation efforts. We strive to understand these processes through the conceptual framing of emergence, durability, and scaling of conservation initiatives
Our programme began in 2024 to understand how and why people engage with conservation and how they respond to the dual crises of climate change and biodiversity loss.